When I was in my early adolescent years, I always if there was a way that I could earn a living playing video games. I first dabbled with the idea of becoming a video programmer but quickly changed my mind once I tried to learn how to code C++.
I moved on and found search engine optimization which has become an incredibly fulfilling career. I do, however, imagine what life would have been like if Twitch was around earlier in my life.
With the time required to run a successful internet company, I spend more time helping Twitch gamers market their channels more than I get to play video games.
If you are interested in how to make money on Twitch, follow these simple steps with your Xbox One, PS4 or PC.
How to Make Money on Twitch
Just as with all things in life, there are many ways of making money in business and Twitch is no different in that regard.
As a streamer, you can earn money on Twitch by:
- displaying ads in-stream with Twitch’s Partner Program
- earning donations in-stream from viewers
- earning donations from Patreon
- having a sponsor for your streams
- selling custom merchandise
- re-uploading edited videos on Youtube and earning with Adsense
- having your own website with Adsense ads
Twitch’s Partner Program
One of the easiest ways to earn money on Twitch, the partner program allows for you to run video ads between 30-180 seconds throughout your stream as often as you’d like. It is important to keep in mind that running too many ads could turn off your viewers, causing them to leave due to ad exhaustion.
You can expect to earn $2 for every 1,000 impressions on the advertisement.
This could be one of your biggest revenue streams some months, depending on your luck.
Famous PUBG streamer, Shroud, once received $10,000 in one week from a user and there have been many occasions where he’s been given thousands of dollars during one stream.
Of course, donations like this aren’t the norm, but it is possible to make a few hundred dollars in donations once you grow your channel and your viewers want to show a bit of appreciation.
Another great way to receive donations is through a website named Patreon in which patrons (donators) can contribute to you monthly in exchange for some goodies.
Take, for instance, StoneMountain64 who is famous for his Battlefield 3 and Call of Duty MLG videos, has donation levels that his patrons can contribute to. If they decide to contribute $2.50 monthly, they have access to special badges and stream alerts, while the more expensive tiers offer more goodies. Present your viewers with value and you can be rewarded with an abundant amount of donations.
Once your Twitch channel begins to grow in popularity, marketers and companies may begin to notice your channel and want to display their products, in exchange for compensation.
But you don’t have to sit around and wait for someone to approach you about sponsorship. Companies like Corsair offer you the ability to send in your application for a sponsorship request right here.
Obviously Corsair is a mostly PC dominant company so it would make sense if you were playing PC games.
This is only something you should be occupied with once you have grown your channel so if you’re still in the beginning phases, there are other ways for you to earn money but sponsorships will be a great source of income for you in the future.
Once you’ve accumulated a passionate fanbase on your channel, it may be time for you to explore selling custom merchandise.
You can sell many branded items such as:
- mouse pads
- and more!
Of course, you don’t want to waste your time looking for a t-shirt printing facility and ordering inventory. That’s just not how we do things in the 21st century. Instead, try to find a print-on-demand service, like Amazon Merch or Fan Fiber that will allow customers to select the size they want and it will then print and ship their item. It’s completely hands-off.
It is important that you promote quality looking merchandise. Now is not the time to try to make t-shirt designs using Microsoft Paint. If you’re not really good at designing t-shirts or hats, just pay someone on Fiverr and have them create great designs for you for less than $10!
For some reason, many Twitch streamers think that they only need to be on Twitch which is nonsense.
YouTube is the biggest video streaming in the world and you should absolutely be uploading your videos there.
Not only is YouTube a great way to promote your Twitch stream, but it is also a great way to make money through Google’s Adsense program.
Adsense works by showing ads before or during your videos to your viewers. Depending on the type of ad, you will be paid for people watching ads before your videos or if they click on any adverts on your video.
I know someone personally who is making $1,800 monthly on Adsense alone so you’re leaving a lot of money on the table if you aren’t utilizing the YouTube platform.
Once your channel begins to grow and you find the need to start a website, you can display Google ads and be paid there as well.
How to Start with Twitch
Before you can make money on Twitch, you’re going to need a set up. If you think you can use your dad’s old webcam from 2006 and a microphone from the dollar store, you might as well save yourself some time because people aren’t going to be watching your videos.
So let’s do a quick breakdown of what you’ll need.
This will be one of the most crucial components to your potential Twitch career. Reason being is that people need to hear your beautiful voice (I’m assuming) in the clearest way possible. Nowadays, people expect a certain level of production value and a choppy microphone without a pop filter won’t cut it.
So what’s the best microphone for Twitch streaming? I’ll give you two of my favorite options to choose from depending on your gaming device.
This is perhaps the most famous microphone when it comes to Twitch streaming simply because of its fantastic audio quality, incredibly low price point and sleek design.
It’s a simple plug-and-play microphone so it requires no special software to install.
Xbox One & PS4: Sennheiser Game One / Game Zero
If you’re looking for a console headset that provides fantastic quality at a reasonable price, then this Sennheiser headset is definitely a top contender.
Seinnheiser is a well known company in the music and entertainment industry, and their video gaming headset brings that very same quality to consoles.
Unlike other headsets, the Game One / Game Zero editions are created for gamers who spends hours with their headsets on so you don’t have to worry about that ear pain you get with cheaper headsets.
Now this one is entirely optional because there are many successful YouTube and Twitch streamers out there, like JackFrags and Aculite, who forgo the face reveal so users can get the full gaming experience, while other streamers like Shroud have their webcam streaming alongside their content.
At the end of the day, it’s really up to you and how you want to set up your channel, but it’s always better to have a camera than not to have, just in case you do decide to release your beautiful face to the world.
Best Choice: Logitech C922x Pro Stream Webcam
Not only does this Logitech webcam stream in crystal clear 1080p/30fps (720p/60ps), but it also has one piece of ground-breaking technology: background replacement technology.
This amazing Windows (sorry Mac users) software allows users to select their favorite background image in the back, rather than showing off their unmade beds, or needing to buy a green screen.
Still, even without this feature, Logitech is a powerhouse when it comes to webcams and it truly shows with their CP22x Pro model.
Runner Up: GrowFast 1080p Webcam
While it may not have a sexy name or the same level of branding that Logitech does, GrowFast’s webcam is a great barebones camera that displays a crisp 1080p picture at a low cost.
If you’re running on a tight budget, this will be the best option for you.
What Games Should You Play?
Out of all things you could worry about, who would’ve known that deciding which game you should play would have such a huge impact on your success with Twitch and YouTube.
Now I don’t want to crush your hopes and dreams here, but if you’re an average player at Fortnite or Player Unknown’s Battlegrounds, then you might have missed the train with those games as there are thousands of people already streaming those games that have built a popular audience. That doesn’t mean it’s impossible, but you would need to find a creative way to set yourself apart from the crowd, and then find a way to promote yourself.
On the other hand, there are many niche games out there that don’t have as many streamers and you can really find your audience there. Smaller audiences also mean that you can then promote yourself on their forums, subreddits and other social media channels in order to build a following.
At the end of the day, you will have to make this choice for yourself and if you’re not sure, it may be a good idea to test both ideas out to see which one sticks best. As soon as you gain a small bit of traction, run with that and be passionate about it, and you will succeed.
How Do I Promote My Twitch Channel?
Now this is probably going to be your toughest challenge yet, but if you can successfully promote your Twitch channel to a dedicate few, your channel has a great chance of growing organically and spreading like wildfire.
Method 1: Posting on Forums, Subreddits and Social Media
You’ve got no other choice, you’ve got to put yourself out there to the world and make a name for yourself. While it may seem like a daunting task to sign up for all of these social mediums, it is important to know that people aren’t going to find you on their own and you have to create a spark to create a flame.
Let’s say that you want to promote your channel that mostly streams Rainbow Six Siege. What do you do?
First, get yourself an account on Reddit.com and subscribe to the Rainbow6 subreddit. Get a feel of what kind of stuff is being posted and upvoted to the top because that’s the type of content people want to watch.
For example, here is a post titled, “Gatekeeper keeps Canadian from crossing the border” and its content:
With 247 upvotes, 8 comments, and thousands of views, this is just one of many great ways to promote your gameplay videos. Do this enough and you can build a Reddit following.
Method 2: Submit Your Videos to Top 10 Compilations
How many times have you spent most of your day watching top 10 compilation videos, only to notice how much time has gone by? Don’t worry, I used to do this a lot when Modern Warfare 2 was the best thing since sliced bread.
Nowadays, top 10 videos can be a great promotional tool because popular YouTubers will give you a shoutout and their viewers may want to check out more of your content.
Let’s keep using Rainbow Six Siege as an example. Popular streamer, StoneMountain64, has a Top 10 segment in which he showcases the best captured moments and puts the original clip videos in the description for people to check out your channel.
With each video getting over 100,000 views, it’s probably a good idea to try to get featured in his videos and many other popular Youtubers.
Method 3: Instagram Influencers
In this entire tutorial, I’ve been trying to give you out-of-the-box ways to promote yourself (rather than the same repeated garbage), and this might be the most creative one yet.
How many times have you scrolled through your Instagram feed and seen one of your favorite Instagram accounts promoting something for sale? I’ve seen it dozens of times, and in fact, I use Instagram to promote my products the same way. Why? BECAUSE IT WORKS!
All you need to do is find an Instagram page that is popular for your game and contact the account to ask them if they would be interested in a paid shoutout. Depending on how many followers they have, what their engagement level is, and whether the comments in their photos are real, you can get a good deal that can promote your Twitch channel for just a few dollars.
Please let me know in the comments section below if you’ve enjoyed this tutorial, whether you’re on PC, Xbox One or PS4, and how your channel promo is going.