ClickFunnels vs WordPress – The Ultimate Comparison Review

With funnels being the absolute hottest topic right now, it only seems fitting to compare ClickFunnels vs. WordPress.

Back in the day, everyone was building WordPress sites in order to attract leads in their industry. It didn’t matter whether you were a blog, e-commerce store or a local business. WordPress was a crowd favorite because of its lower learning curve and available themes.

But then we started realizing that our leads are not converting as well as we’d like to. When the concept of funnels came around, everyone started to talk about them because conversion rates were skyrocketing in many cases.

ClickFunnels came bursting onto the scene, and till this day, its the most famous funnel building software on the market.

Who’s the Best: ClickFunnels vs WordPress

Ease of Use

For many years, people enjoyed using WordPress because it meant installing beautiful themes from websites like Themeforest, and installing their demo content. From there, you would edit the content and replace it with your own.

There was still a learning curve involved as you had to know how to purchase a domain, point nameservers to the hosting you purchased, then install WordPress through cPanel. Then you had to learn what themes and plugins were and how to install them. Each theme is different so you had to comb through the documentation, contact their support if need be, and so forth.

Also, there are so many different types of builders that themes utilize nowadays. There’s Gutenburg, Divi, Muffin, Beaver Builder, Elementor, WP Bakery, etc.. This could confuse a novice.

WordPress is easy for me now, but looking back, I still had to learn it, and even today, there is problem solving involved when certain things don’t run the way I’d like them to.

When it comes to ClickFunnels, you don’t need to purchase hosting, you don’t need to purchase any themes or install plugins to make your website look great.

Here’s why ClickFunnels is way easier to use:

• Simple drag-and-drop builder
• Great variety of templates you can edit and use
• No need to purchase monthly website hosting or SSL certificates
• Higher conversions than regular websites in most cases
• Tools like countdown timers included to increase sales
• Arrange funnel pages in order through a simple drag-and-drop method
• Cart abandonment email system to retain leads & customers
• No need to purchase additional themes and plugins
• Clone other people’s funnels, or share your own

Cost Comparison

This is going to be a no contest because WordPress is the cheapest CMS on the market because it’s free. All you need to pay is hosting and you’re able to choose from some free themes on their repository.

That being said, most free themes won’t make for a pretty website, and therefore won’t be good for conversions. As a result, you’ll want to head to Themeforest to purchase a theme that suits your needs. I like BeTheme a lot because it’s got a lot of great looking demo templates to choose from, but there are thousands of themes on there that can suit your needs.

Here’s where it gets tricky. Right now, we’re essentially comparing apples to oranges when comparing Clickfunnels versus WordPress.

Clickfunnels is a funnel builder with great conversion capabilities, along with an e-commerce system.

With WordPress, you can surely download a theme, but it’s not going to be the same as a funnel.

And if you want to turn your WordPress site into a funnel, you’ll need to download a plugin called CartFlows for $297/year.

At $297/year for CartFlows, it is much cheaper than $97/month (or $1,997/year) that you pay for Clickfunnels.

All in all, going with WordPress is going to be cheaper, even if you decide to purchase themes and plugins like CartFlows which will give you funnel capabilities.

However, as with everything, price doesn’t tell the entire story. With WordPress, you will need to put together themes and plugins in order to create beautiful websites that match your desires.

When combining these different aspects together from different sources, complications can arise. You will also need to learn how to use different builders as there isn’t just one builder that has everything under one roof like Clickfunnels.

Getting Results

At the end of the day, the point of having a website or a page, is to be able to convert visitors so that they become buyers for whatever you are selling or promoting.

And truth be told, choosing Clickfunnels vs WordPress should ultimately come down to which one will get you your desired results.

Who is WordPress Perfect For?


I would recommend this option for you if you are looking to start a blog as Clickfunnels doesn’t have a real blogging solution.

The advantage of using WordPress in this regard is that you can download a great blogging theme like the one I’m using right now, and immediately start writing blog posts.

You can also great plugins like RankMath which will help you optimize your articles for search engine optimization (SEO). With an optimized article, you can begin ranking on top of search engines for many keywords and search terms.

If you want to find great, low competition keywords, I highly recommend using KeySearch.


If you’re doing e-commerce, and you’re in control of the shipment, I’d probably recommend Clickfunnels. But if you’re doing dropshipping, I would 100% recommend WordPress instead.

The reason for this is that Clickfunnels’ e-commerce system does not have the same level of automation as WordPress or Shopify do when it comes to dropshipping.

Let’s say you get 30 orders on your website every day. Fulfilling the orders manually on AliExpress is time consuming so you want something automated to place all 30 orders for you within minutes, rather than spending an hour doing that manually. And if you have any more orders than that, you can’t be wasting your time on manual fulfillment and then updating tracking codes.

Do yourself a favour and get the AliDropship plugin for WordPress so your dropshipping store is automated.

To conclude, the process on your store will look like this. Visitors come to your Cartflows landing page, they go through your funnel and purchase products. Next, those orders will be put into processing. You will then place all the orders for that day using the AliDropship plugin. From there, you can automatically sync the tracking codes and complete the orders automatically on your website.

Doing this on Clickfunnels is not as easy, as you have to use complicated Google Sheets + Zapier integration to make it all work in some convoluted mess. No thanks!

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